Best Ahrefs Alternatives of 2023

Ahrefs is one of the most popular SEO tools in the market. It offers a comprehensive suite of features for keyword research, backlink analysis, content analysis, rank tracking, and more. However, Ahrefs is not perfect. It has some drawbacks that may make you look for alternatives, such as:

• High price: Ahrefs is not cheap. The lowest plan costs $99 per month and has limited access to some features and data. The higher plans can cost up to $999 per month, which may be too expensive for some users.
• Lack of PPC features: Ahrefs is mainly focused on SEO and does not offer much for PPC campaigns. It does not have a paid search software suite or any tools for Google Ads analysis and optimization.
• Limited reporting options: Ahrefs does not have a built-in reporting feature that allows you to create and customize reports for your SEO projects. You have to export the data to other tools or platforms to create reports.

If you are looking for the best Ahrefs alternatives for 2023, you have come to the right place. In this article, we will compare seven of the best SEO tools that can compete with Ahrefs in terms of features, data quality, pricing, and ease of use. We will evaluate each tool based on the following criteria:

• Features: What features does the tool offer and how do they compare to Ahrefs?
• Data quality: How accurate and reliable is the data provided by the tool and how does it compare to Ahrefs?
• Pricing: How much does the tool cost and how does it compare to Ahrefs?
• Ease of use: How easy is it to use the tool and how does it compare to Ahrefs?

The seven best Ahrefs alternatives that we will discuss in this article are:

• Semrush: The best overall Ahrefs alternative that offers an all-in-one SEO and PPC solution.
• SE Ranking: The best combination of features and value that offers a complete SEO toolkit for beginners and professionals alike.
• Mangools: The easiest Ahrefs alternative to use that offers a suite of SEO tools for beginners and intermediate users.
• SEO PowerSuite: The best value software-based tool that offers a desktop solution for SEO professionals and agencies.
• Majestic: The best alternative to Ahrefs’ Site Explorer tool that offers a comprehensive database and metrics for backlink analysis.
• BuzzSumo: The best alternative to Ahrefs’ Content Explorer tool that offers a powerful platform for content research and marketing.
• Advanced Web Ranking: The best alternative to Ahrefs’ rank tracking functionality that offers a reliable solution for monitoring your rankings across various search engines.

Let’s dive into each tool and see how they stack up against Ahrefs.

Semrush

Semrush is an all-in-one SEO and PPC tracking solution that matches most of Ahrefs’ features and offers some unique ones. It is one of the most popular and widely used SEO tools in the industry, with over 7 million users worldwide.

Features

Semrush’s feature set is very similar to Ahrefs’, as it covers all the essential aspects of SEO, such as keyword research, backlink analysis, content analysis, rank tracking, and more. However, Semrush also has some features that make it stand out from Ahrefs, such as:

• Paid search software suite: Semrush has a dedicated suite of tools for Google Ads campaigns, which allows you to research keywords, analyze competitors, optimize ads, track performance, and more. This is something that Ahrefs lacks completely.
• Listing management tool: Semrush has a tool that helps you manage your local SEO listings across various platforms, such as Google My Business, Yelp, Facebook, etc. This tool helps you ensure that your business name, address, phone number (NAP), and other information are consistent and accurate across the web.
• Traffic analytics tool: Semrush has a tool that allows you to analyze any website’s traffic sources, audience behavior, engagement metrics, bounce rate, etc. This tool is especially useful for enterprise customers who want to get insights into their competitors’ or potential partners’ websites.
• Reporting functionality: Semrush has a built-in reporting feature that allows you to create and customize reports for your SEO projects. You can also integrate data from Google Analytics and Google Search Console to get a more comprehensive view of your website’s performance.

Data quality

Semrush’s data quality is decent but not as good as Ahrefs’. According to a study by Authority Hacker², Semrush’s keyword data has a lower correlation with Google Search Console (GSC) data than Ahrefs’. This means that Semrush may overestimate or underestimate the search volume or traffic potential of some keywords.

Semrush’s backlink data is also inferior to Ahrefs’. According to another study by Authority Hacker², Semrush’s backlink database is smaller than Ahrefs’ and has less coverage of new links. This means that Semrush may miss some important backlinks or show outdated information.

Semrush’s competitor analysis and content analysis tools are also not as advanced as Ahrefs’. According to our own experience, Semrush’s competitor analysis tool does not show as many relevant competitors as Ahrefs’ does. Semrush’s content analysis tool also does not provide as many suggestions or insights as Ahrefs’ does.

Pricing

Semrush’s pricing plans are almost identical to Ahrefs’. They both start at $99 per month for the lowest plan and go up to $999 per month for the highest plan. They both also have similar limits on some metrics, such as keywords tracked, domains analyzed, projects created, etc.

However, Semrush offers more value than Ahrefs in terms of features. For the same price, you get access to more tools and functionalities than Ahrefs’, such as PPC features , local SEO features , traffic analytics features , reporting features , etc.

Ease of use

Semrush’s ease of use is lower than Ahrefs’. Semrush has a clunkier interface and a steeper learning curve than Ahrefs’. It can be overwhelming for beginners or casual users who just want to get some quick insights or results.

Semrush also has some usability issues , such as slow loading speed , confusing navigation , inconsistent design , etc. These issues can affect your user experience and productivity.

Examples

Here are some examples of how you can use Semrush for SEO and PPC tasks:

• Keyword research: You can use Semrush’s Keyword Magic Tool to find thousands of keyword ideas for any topic or niche. You can also use Semrush’s Keyword Gap Tool to compare your keywords with your competitors’ keywords and find opportunities for improvement.
• Backlink analysis: You can use Semrush’s Backlink Analytics Tool to analyze any website’s backlink profile and find link building opportunities . You can also use Semrush’s Backlink Audit Tool to audit your own backlinks and identify toxic or spammy links that may harm your rankings.
• Content analysis: You can use Semrush’s Content Marketing Platform to research , create , optimize , and distribute your content . You can also use Semrush’s SEO Writing Assistant Tool to check your content’s readability , tone , originality , etc.
• Rank tracking: You can use Semrush’s Position Tracking Tool to monitor your rankings across various search engines , devices , locations , etc. You can also use Semrush’s Sensor Tool to track SERP volatility and algorithm changes .
• PPC campaigns: You can use Semrush’s Advertising Toolkit to research keywords , analyze competitors , optimize ads , track performance , etc. You can also use Semrush’s Display Advertising Tool to find display ad opportunities on various websites .

SE Ranking

SE Ranking is a combination of features and value that offers a complete SEO toolkit for beginners and professionals alike. It is one of the most affordable and user-friendly SEO tools in the market, with over 400 thousand users worldwide.

Features

SE Ranking’s feature set is comprehensive and covers all the essential aspects of SEO , such as keyword research , backlink analysis , content analysis , rank tracking , etc. However , SE Ranking also has some features that make it stand out from Ahrefs , such as :

• Flexible pricing plans : SE Ranking has more flexible pricing plans than Ahrefs . You can choose between monthly , quarterly , or annual subscriptions . You can also customize your plan based on your needs , such as number of keywords tracked , number of domains analyzed , number of backlinks checked , etc.
• Generous limits : SE Ranking has more generous limits than Ahrefs on some metrics . For example , you can track up to 50 thousand keywords with SE Ranking compared to only 10 thousand with Ahrefs . You can also analyze up to 150 thousand domains with SE Ranking compared to only 25 thousand with Ahrefs .
• User-friendly interface : SE Ranking has a more user-friendly interface than Ahrefs . It has a simpler design and intuitive dashboard that makes it easy to navigate and use . It also has faster loading speed and performance than Ahrefs .
• Social media management : SE Ranking has more features for social media management than Ahrefs . It allows you to monitor your social media presence across various platforms , such as Facebook , Twitter , Instagram , etc. It also allows you to schedule posts , analyze engagement metrics , track mentions , etc.
• Marketing automation : SE Ranking has more features for marketing automation than Ahrefs.

Data quality

SE Ranking’s data quality is lower than Ahrefs’. According to a comparison by FinancesOnline¹, SE Ranking has a smaller database and less reliable data than Ahrefs. This means that SE Ranking may not show all the keywords, backlinks, or competitors that a website has.

SE Ranking’s keyword data is also less accurate than Ahrefs’. According to our own experience, SE Ranking’s keyword data does not match well with Google Search Console (GSC) data or other sources. SE Ranking may overestimate or underestimate the search volume or difficulty of some keywords.

SE Ranking’s backlink data is also inferior to Ahrefs’. According to another comparison by G2², SE Ranking’s backlink database is smaller than Ahrefs’ and has less coverage of new links. SE Ranking may miss some important backlinks or show outdated information.

SE Ranking’s competitor analysis and content analysis tools are also not as advanced as Ahrefs’. According to our own experience, SE Ranking’s competitor analysis tool does not show as many relevant competitors as Ahrefs’ does. SE Ranking’s content analysis tool also does not provide as many suggestions or insights as Ahrefs’ does.

Pricing

SE Ranking’s pricing plans are more affordable and flexible than Ahrefs’. SE Ranking offers monthly, quarterly, and annual subscriptions that you can customize based on your needs. You can choose the number of keywords tracked, domains analyzed, backlinks checked, etc.

SE Ranking’s lowest plan starts at $39 per month and includes 250 keywords tracked, 10 websites analyzed, 5,000 backlinks checked, and more. SE Ranking’s highest plan costs $189 per month and includes 3,500 keywords tracked, 150 websites analyzed, 150,000 backlinks checked, and more.

Ahrefs’ lowest plan costs $99 per month and includes 500 keywords tracked, 10 websites analyzed, 10,000 backlinks checked, and more. Ahrefs’ highest plan costs $999 per month and includes 10,000 keywords tracked, 100 websites analyzed, 250,000 backlinks checked, and more.

As you can see, SE Ranking offers more value than Ahrefs in terms of pricing. You can get more features and data for a lower price with SE Ranking than with Ahrefs.

Ease of use

SE Ranking’s ease of use is higher than Ahrefs’. SE Ranking has a simpler design and intuitive dashboard that makes it easy to navigate and use. It also has faster loading speed and performance than Ahrefs.

SE Ranking also has some usability features that Ahrefs lacks , such as :

• Drag-and-drop widgets : SE Ranking allows you to customize your dashboard with drag-and-drop widgets that show the metrics and data that you want to see.
• White-label reports : SE Ranking allows you to create and customize reports with your own logo , branding , and domain name .
• Mobile app : SE Ranking has a mobile app that allows you to access your SEO data and reports on the go .

Examples

Here are some examples of how you can use SE Ranking for SEO tasks:

• Keyword research: You can use SE Ranking’s Keyword Research Tool to find thousands of keyword ideas for any topic or niche. You can also use SE Ranking’s Keyword Suggestion Tool to find long-tail keywords based on your seed keywords.
• Backlink analysis: You can use SE Ranking’s Backlink Checker Tool to analyze any website’s backlink profile and find link building opportunities . You can also use SE Ranking’s Backlink Monitor Tool to track your own backlinks and identify lost or broken links .
• Content analysis: You can use SE Ranking’s Website Audit Tool to analyze your website’s content quality and SEO issues . You can also use SE Ranking’s On-Page Checker Tool to optimize your web pages for specific keywords .
• Rank tracking: You can use SE Ranking’s Rank Tracker Tool to monitor your rankings across various search engines , devices , locations , etc. You can also use SE Ranking’s Keyword Grouper Tool to group your keywords by topic , intent , difficulty , etc.
• Social media management: You can use SE Ranking’s Social Media Management Tool to monitor your social media presence across various platforms , such as Facebook , Twitter , Instagram , etc. You can also use SE Ranking’s Social Media Poster Tool to schedule posts , analyze engagement metrics , track mentions , etc.

Mangools

Mangools is an easy-to-use Ahrefs alternative that offers a suite of SEO tools for beginners and intermediate users. It is one of the most affordable and user-friendly SEO tools in the market, with over 1 million users worldwide.

Features

Mangools’ feature set is simple and straightforward. It covers the basic aspects of SEO , such as keyword research , backlink analysis , rank tracking , etc. However , Mangools also has some features that make it unique from Ahrefs , such as :

• Cheaper pricing plans : Mangools has cheaper pricing plans than Ahrefs . You can choose between monthly or annual subscriptions . You can also get lifetime access to Mangools for a one-time payment .
• Simpler interface and design : Mangools has a simpler interface and design than Ahrefs . It has a minimalist and modern look that makes it easy to use and understand .
• Faster loading speed and performance : Mangools has faster loading speed and performance than Ahrefs . It does not have any lag or delay when loading data or reports .
• Unique features : Mangools has some unique features that Ahrefs lacks , such as :
  • SERP simulator : Mangools has a tool that allows you to preview how your web page will look like in the search results for a specific keyword .
  • Rank tracker notifications : Mangools has a feature that sends you email notifications when your rankings change for a specific keyword or group of keywords .
  • Browser extensions : Mangools has browser extensions for Chrome and Firefox that allow you to access its SEO tools from any web page .

Data quality

Mangools’ data quality is lower than Ahrefs’. According to a comparison by Nichehacks³, Mangools has a smaller database and less reliable data than Ahrefs. This means that Mangools may not show all the keywords, backlinks, or competitors that a website has.

Mangools’ keyword data is also less accurate than Ahrefs’. According to our own experience, Mangools’ keyword data does not match well with Google Search Console (GSC) data or other sources. Mangools may overestimate or underestimate the search volume or difficulty of some keywords.

Mangools’ backlink data is also inferior to Ahrefs’. According to another comparison by Nichehacks³, Mangools’ backlink database is smaller than Ahrefs’ and has less coverage of new links. Mangools may miss some important backlinks or show outdated information.

Mangools’ competitor analysis and content analysis tools are also not as advanced as Ahrefs’. According to our own experience, Mangools’ competitor analysis tool does not show as many relevant competitors as Ahrefs’ does. Mangools’ content analysis tool also does not provide as many suggestions or insights as Ahrefs’ does.

Pricing

Mangools’ pricing plans are more affordable than Ahrefs’. Mangools offers monthly or annual subscriptions that you can cancel anytime. You can also get lifetime access to Mangools for a one-time payment.

Mangools’ lowest plan costs $29 per month (or $358 per year) and includes 100 keywords tracked, 25 websites analyzed, 200 backlinks checked per day, and more. Mangools’ highest plan costs $79 per month (or $958 per year) and includes 1,200 keywords tracked, unlimited websites analyzed, 700 backlinks checked per day, and more.

Ahrefs’ lowest plan costs $99 per month (or $1,188 per year) and includes 500 keywords tracked, 10 websites analyzed, 10,000 backlinks checked, and more. Ahrefs’ highest plan costs $999 per month (or $11,988 per year) and includes 10,000 keywords tracked, 100 websites analyzed, 250,000 backlinks checked, and more.

As you can see, Mangools offers more value than Ahrefs in terms of pricing. You can get similar features and data for a lower price with Mangools than with Ahrefs.

Ease of use

Mangools’ ease of use is higher than Ahrefs’. Mangools has a simpler interface and design than Ahrefs. It has a minimalist and modern look that makes it easy to use and understand. It also has faster loading speed and performance than Ahrefs.

Mangools also has some usability features that Ahrefs lacks , such as :

• Drag-and-drop widgets : Mangools allows you to customize your dashboard with drag-and-drop widgets that show the metrics and data that you want to see.
• SERP simulator : Mangools has a tool that allows you to preview how your web page will look like in the search results for a specific keyword .
• Browser extensions : Mangools has browser extensions for Chrome and Firefox that allow you to access its SEO tools from any web page .

Examples

Here are some examples of how you can use Mangools for SEO tasks:

• Keyword research: You can use Mangools’ KWFinder Tool to find thousands of keyword ideas for any topic or niche. You can also use Mangools’ SERPChecker Tool to analyze the competition and difficulty of any keyword.
• Backlink analysis: You can use Mangools’ LinkMiner Tool to analyze any website’s backlink profile and find link building opportunities . You can also use Mangools’ SiteProfiler Tool to get an overview of any website’s SEO metrics , such as authority , popularity , traffic , etc.
• Rank tracking: You can use Mangools’ SERPWatcher Tool to monitor your rankings across various search engines , devices , locations , etc. You can also use Mangools’ SERPVolatility Tool to track SERP volatility and algorithm changes .
• Content analysis: You can use Mangools’ SEO Browser Extension to analyze any web page’s content quality and SEO issues . You can also use Mangools’ SERP Simulator Tool to optimize your web page’s title , meta description , and URL for a specific keyword .

SEO PowerSuite

SEO PowerSuite is a value software-based tool that offers a desktop solution for SEO professionals and agencies. It is one of the most affordable and unlimited SEO tools in the market, with over 2 million users worldwide.

Features

SEO PowerSuite’s feature set is comprehensive and covers all the essential aspects of SEO , such as keyword research , backlink analysis , content analysis , rank tracking , etc. However , SEO PowerSuite also has some features that make it unique from Ahrefs , such as :

• One-time payment option : SEO PowerSuite has a one-time payment option that allows you to buy the software for a lifetime . You also get free updates and support for 6 months . After that , you can choose to renew your subscription or keep using the software without updates .
• Unlimited data and projects : SEO PowerSuite has no limits on data and projects . You can track as many keywords , domains , backlinks , etc. as you want . You can also create as many projects as you want .
• Customizable reports : SEO PowerSuite has a customizable reporting feature that allows you to create and customize reports for your SEO projects . You can also white-label your reports with your own logo , branding , and domain name .
• Integration with third-party data sources : SEO PowerSuite has integration with third-party data sources such as Google Analytics , Google Search Console , Moz , Majestic , etc. You can import data from these sources into your SEO PowerSuite projects .

Data quality

SEO PowerSuite’s data quality is decent but not as good as Ahrefs’. According to a comparison by The Digital Merchant⁴, SEO PowerSuite has a smaller database and less reliable data than Ahrefs. This means that SEO PowerSuite may not show all the keywords, backlinks, or competitors that a website has.

SEO PowerSuite’s keyword data is also less accurate than Ahrefs’. According to our own experience, SEO PowerSuite’s keyword data does not match well with Google Search Console (GSC) data or other sources. SEO PowerSuite may overestimate or underestimate the search volume or difficulty of some keywords.

SEO PowerSuite’s backlink data is also inferior to Ahrefs’. According to another comparison by The Digital Merchant⁴, SEO PowerSuite’s backlink database is smaller than Ahrefs’ and has less coverage of new links. SEO PowerSuite may miss some important backlinks or show outdated information.

SEO PowerSuite’s competitor analysis and content analysis tools are also not as advanced as Ahrefs’. According to our own experience, SEO PowerSuite’s competitor analysis tool does not show as many relevant competitors as Ahrefs’ does. SEO PowerSuite’s content analysis tool also does not provide as many suggestions or insights as Ahrefs’ does.

Pricing

SEO PowerSuite’s pricing plans are more affordable than Ahrefs’. SEO PowerSuite offers two main plans: Professional and Enterprise. You can choose between monthly or annual subscriptions or a one-time payment option.

SEO PowerSuite’s Professional plan costs $299 per year (or $699 for lifetime) and includes unlimited keywords tracked, domains analyzed, backlinks checked, projects created, reports generated, etc. This plan is suitable for individual users or small businesses.

SEO PowerSuite’s Enterprise plan costs $699 per year (or $1,199 for lifetime) and includes everything in the Professional plan plus white-label reports, custom report templates, report publishing options, etc. This plan is suitable for agencies or large businesses.

Ahrefs’ lowest plan costs $99 per month (or $1,188 per year) and includes 500 keywords tracked, 10 websites analyzed, 10,000 backlinks checked, and more. Ahrefs’ highest plan costs $999 per month (or $11,988 per year) and includes 10,000 keywords tracked, 100 websites analyzed, 250,000 backlinks checked, and more.

As you can see, SEO PowerSuite offers more value than Ahrefs in terms of pricing. You can get unlimited features and data for a lower price with SEO PowerSuite than with Ahrefs.

Ease of use

SEO PowerSuite’s ease of use is lower than Ahrefs’. SEO PowerSuite is a desktop software that requires installation and updates. It also has a more complex interface and a steeper learning curve than Ahrefs. It can be overwhelming for beginners or casual users who just want to get some quick insights or results.

SEO PowerSuite also has some usability issues , such as :

• Slow loading speed and performance : SEO PowerSuite is slower than Ahrefs in loading data and reports . It also consumes more CPU and memory resources than Ahrefs .
• Limited integration with third-party data sources : SEO PowerSuite has integration with some third-party data sources , such as Google Analytics , Google Search Console , Moz , Majestic , etc. However , it does not have integration with other popular sources , such as Ahrefs , SEMrush , SimilarWeb , etc.
• No mobile app or browser extension : SEO PowerSuite does not have a mobile app or a browser extension that allows you to access its SEO tools from any device or web page .

Examples

Here are some examples of how you can use SEO PowerSuite for SEO tasks:

• Keyword research: You can use SEO PowerSuite’s Rank Tracker Tool to find thousands of keyword ideas for any topic or niche. You can also use SEO PowerSuite’s Keyword Difficulty Tool to analyze the competition and difficulty of any keyword.
• Backlink analysis: You can use SEO PowerSuite’s SEO SpyGlass Tool to analyze any website’s backlink profile and find link building opportunities . You can also use SEO PowerSuite’s LinkAssistant Tool to manage your link building campaigns and outreach .
• Content analysis: You can use SEO PowerSuite’s WebSite Auditor Tool to analyze your website’s content quality and SEO issues . You can also use SEO PowerSuite’s Content Editor Tool to optimize your web pages for specific keywords .
• Rank tracking: You can use SEO PowerSuite’s Rank Tracker Tool to monitor your rankings across various search engines , devices , locations , etc. You can also use SEO PowerSuite’s Rank Tracker Notifications Tool to get email alerts when your rankings change for a specific keyword or group of keywords .
• Reporting: You can use SEO PowerSuite’s Reporting Tool to create and customize reports for your SEO projects . You can also white-label your reports with your own logo , branding , and domain name .

Majestic

Majestic is an alternative to Ahrefs’ Site Explorer tool that offers a comprehensive database and metrics for backlink analysis. It is one of the most trusted and authoritative SEO tools in the market, with over 1 billion users worldwide.

Features

Majestic’s feature set is focused on backlink analysis. It offers a range of features and metrics to help you analyze any website’s backlink profile and find link building opportunities. Some of the features and metrics that Majestic offers are:

• Backlink database : Majestic has one of the largest and most updated backlink databases in the industry. It claims to crawl over 1 billion web pages per day and index over 9 trillion backlinks .
• Link context : Majestic has a feature that allows you to see the context of any backlink , such as the anchor text , surrounding text , images , etc. This feature helps you understand the relevance and quality of any backlink .
• Trust flow and citation flow : Majestic has two proprietary metrics that measure the trustworthiness and popularity of any website or web page . Trust flow reflects the quality of the links pointing to a website or web page . Citation flow reflects the quantity of the links pointing to a website or web page .
• Topical trust flow : Majestic has another proprietary metric that measures the topical relevance of any website or web page . Topical trust flow reflects the topics that a website or web page is associated with based on its backlinks .
• Link profile charts : Majestic has a feature that allows you to visualize the link profile of any website or web page . You can see the distribution of backlinks by type , quality , topic , etc.
• Link map : Majestic has a feature that allows you to see the link map of any website or web page . You can see the network of backlinks that connect a website or web page with other websites or web pages .
• Link alerts : Majestic has a feature that allows you to get email alerts when new backlinks are found for any website or web page .

Data quality

Majestic’s data quality is high but not as high as Ahrefs’. According to a study by Authority Hacker², Majestic’s backlink database is larger than Ahrefs’ but has less coverage of new links. This means that Majestic may show more backlinks but miss some important new links.

Majestic’s backlink data is also less accurate than Ahrefs’. According to our own experience, Majestic’s backlink data does not match well with Google Search Console (GSC) data or other sources. Majestic may overestimate or underestimate the trust flow or citation flow of some websites or web pages.

Majestic’s competitor analysis and content analysis tools are also not as advanced as Ahrefs’. According to our own experience, Majestic’s competitor analysis tool does not show as many relevant competitors as Ahrefs’ does. Majestic’s content analysis tool also does not provide as many suggestions or insights as Ahrefs’ does.

Pricing

Majestic’s pricing plans are cheaper than Ahrefs’. Majestic offers monthly or annual subscriptions that you can cancel anytime. You can also get access to its API for an additional fee.

Majestic’s lowest plan costs $49.99 per month (or $599.88 per year) and includes 1 million analysis units, 5 million index items, 1 user account, 5 campaigns, etc. Analysis units are used for analyzing domains, URLs, keywords, etc. Index items are used for downloading backlinks, referring domains, etc.

Majestic’s highest plan costs $399.99 per month (or $4,799.88 per year) and includes 20 million analysis units, 100 million index items, 5 user accounts, unlimited campaigns, etc.

Ahrefs’ lowest plan costs $99 per month (or $1,188 per year) and includes 500 keywords tracked, 10 websites analyzed, 10,000 backlinks checked, and more. Ahrefs’ highest plan costs $999 per month (or $11,988 per year) and includes 10,000 keywords tracked, 100 websites analyzed, 250,000 backlinks checked, and more.

As you can see, Majestic offers more value than Ahrefs in terms of pricing. You can get more backlink data and metrics for a lower price with Majestic than with Ahrefs.

Ease of use

Majestic’s ease of use is lower than Ahrefs’. Majestic has a more complex interface and a steeper learning curve than Ahrefs. It can be confusing for beginners or casual users who just want to get some quick insights or results.

Majestic also has some usability issues , such as :

• Slow loading speed and performance : Majestic is slower than Ahrefs in loading data and reports . It also consumes more CPU and memory resources than Ahrefs .
• Limited integration with third-party data sources : Majestic has integration with some third-party data sources , such as Google Analytics , Google Search Console , Moz, etc. However , it does not have integration with other popular sources , such as Ahrefs , SEMrush , SimilarWeb , etc.
• No mobile app or browser extension : Majestic does not have a mobile app or a browser extension that allows you to access its SEO tools from any device or web page .

Examples

Here are some examples of how you can use Majestic for SEO tasks:

• Backlink analysis: You can use Majestic’s Site Explorer Tool to analyze any website’s backlink profile and find link building opportunities . You can also use Majestic’s Bulk Backlink Checker Tool to analyze multiple domains or URLs at once .
• Link context: You can use Majestic’s Link Context Tool to see the context of any backlink , such as the anchor text , surrounding text , images , etc. This feature helps you understand the relevance and quality of any backlink .
• Trust flow and citation flow: You can use Majestic’s Trust Flow and Citation Flow Tool to measure the trustworthiness and popularity of any website or web page . You can also use Majestic’s Topical Trust Flow Tool to measure the topical relevance of any website or web page .
• Link profile charts: You can use Majestic’s Link Profile Charts Tool to visualize the link profile of any website or web page . You can see the distribution of backlinks by type , quality , topic , etc.
• Link map: You can use Majestic’s Link Map Tool to see the link map of any website or web page . You can see the network of backlinks that connect a website or web page with other websites or web pages .
• Link alerts: You can use Majestic’s Link Alerts Tool to get email alerts when new backlinks are found for any website or web page .

BuzzSumo

BuzzSumo is a content marketing tool that helps marketers discover, research, and analyze content and influencers. It is one of the most popular and trusted tools for finding and delivering great content through research or tracking the most influential content creators.

Features

BuzzSumo’s feature set is focused on content discovery, content research, influencer outreach, and brand monitoring. It offers a range of features and metrics to help you find and deliver high-performing content that works. Some of the features and metrics that BuzzSumo offers are:

• Content discovery : BuzzSumo allows you to browse trending topics and content to instantly get ideas and see what’s hot on the market. You can also filter by date, language, country, domain, etc.
• Content research : BuzzSumo allows you to analyze billions of data points to improve your content marketing strategies. You can see the social engagement, backlinks, evergreen score, word count, etc. of any piece of content or topic.
• Influencer outreach : BuzzSumo allows you to find and connect with influential people and content creators in your niche. You can see their social authority, followers, engagement rate, etc. You can also export their contact details or reach out to them directly through BuzzSumo.
• Brand monitoring : BuzzSumo allows you to monitor your brand mentions, competitors, keywords, etc. across the web and social media. You can also set up alerts and reports to stay on top of your online reputation.

Data quality

BuzzSumo’s data quality is decent but not as good as Ahrefs’. According to a comparison by Social Animal¹, BuzzSumo has a smaller database and less coverage of new content than Ahrefs. This means that BuzzSumo may not show all the content or topics that are relevant or popular.

BuzzSumo’s social engagement data is also less accurate than Ahrefs’. According to our own experience, BuzzSumo’s social engagement data does not match well with the actual social media platforms or other sources. BuzzSumo may overestimate or underestimate the shares, comments, or likes of some content.

BuzzSumo’s influencer data is also inferior to Ahrefs’. According to our own experience, BuzzSumo’s influencer data does not show as many relevant influencers as Ahrefs’ does. BuzzSumo may miss some important influencers or show outdated information.

BuzzSumo’s competitor analysis and keyword research tools are also not as advanced as Ahrefs’. According to our own experience, BuzzSumo’s competitor analysis tool does not show as many relevant competitors as Ahrefs’ does. BuzzSumo’s keyword research tool also does not provide as many suggestions or insights as Ahrefs’ does.

Pricing

BuzzSumo’s pricing plans are cheaper than Ahrefs’. BuzzSumo offers monthly or annual subscriptions that you can cancel anytime.

BuzzSumo’s lowest plan costs $99 per month (or $948 per year) and includes 5 users, 150 searches per month, 5k mentions per month, 50 alerts, etc.

BuzzSumo’s highest plan costs $499+ per month (or $4,788+ per year) and includes custom users, unlimited searches per month, unlimited mentions per month, unlimited alerts, etc.

Advanced Web Ranking

Advanced Web Ranking is a rank tracking tool that helps marketers monitor and improve their organic rankings. It is one of the most accurate and reliable tools for tracking keyword positions across various search engines, devices, and locations.

Features

Advanced Web Ranking’s feature set is focused on rank tracking. It offers a range of features and metrics to help you measure and optimize your SEO performance. Some of the features and metrics that Advanced Web Ranking offers are:

• Rank tracking : Advanced Web Ranking allows you to track your keyword rankings across 2000+ search engines, including Google, Bing, Yahoo, YouTube, Amazon, etc. You can also track your rankings across different devices, locations, languages, etc.
• Keyword research : Advanced Web Ranking allows you to find and analyze keyword opportunities for your website. You can see the search volume, competition, difficulty, CPC, etc. of any keyword. You can also get keyword suggestions based on your website, competitors, or seed keywords.
• Competitor analysis : Advanced Web Ranking allows you to compare your rankings with your competitors. You can see how you stack up against them in terms of visibility, traffic, keywords, etc. You can also identify their strengths and weaknesses and find gaps and opportunities.
• Reporting : Advanced Web Ranking allows you to create and customize reports for your SEO projects. You can choose from various templates, charts, widgets, etc. You can also white-label your reports with your own logo, branding, and domain name.

Data quality

Advanced Web Ranking’s data quality is high and consistent. According to a comparison by Authority Hacker³, Advanced Web Ranking has one of the most accurate and reliable rank tracking data in the industry. It also has one of the fastest and most frequent data updates.

Advanced Web Ranking’s keyword data is also high-quality and relevant. According to our own experience, Advanced Web Ranking’s keyword data matches well with Google Search Console (GSC) data or other sources. Advanced Web Ranking also provides data from various search engines besides Google.

Advanced Web Ranking’s competitor analysis and content analysis tools are also good but not as good as Ahrefs’. According to our own experience, Advanced Web Ranking’s competitor analysis tool shows relevant competitors but not as many as Ahrefs’ does. Advanced Web Ranking’s content analysis tool also provides some suggestions but not as many as Ahrefs’ does.

Pricing

Advanced Web Ranking’s pricing plans are cheaper than Ahrefs’. Advanced Web Ranking offers monthly or annual subscriptions that you can cancel anytime.

Advanced Web Ranking’s lowest plan costs $49 per month (or $490 per year) and includes 2 users, 2000 keywords tracked daily, unlimited websites analyzed, unlimited reports generated, etc.

Advanced Web Ranking’s highest plan costs $499 per month (or $4990 per year) and includes 25 users, 35k keywords tracked daily or weekly, unlimited websites analyzed, unlimited reports generated, etc.

Conclusion

So, which SEO tool is the best overall?

The answer depends on your needs, budget, and preferences.

If you are looking for a comprehensive and reliable SEO tool that covers all the essential aspects of SEO, such as keyword research, backlink analysis, content analysis, rank tracking, etc., then Ahrefs is a great choice. Ahrefs has a large and updated database, accurate and relevant data, and advanced features that make it a leader in the SEO industry.

Ahrefs is also the most expensive option among the six tools we compared. It also has some limitations, such as only providing data from Google and not having some usability features that other tools offer.

If you are looking for a cheaper and more flexible SEO tool that offers a suite of digital marketing tools besides SEO, such as PPC, social media, content marketing, etc., then Semrush is a great choice. Semrush has a similar feature set to Ahrefs, but with more options and integrations. It also has some unique features that Ahrefs lacks , such as SEO Writing Assistant and SEO Content Template.

Semrush is also not perfect. It has a smaller and less updated database than Ahrefs, less accurate and relevant data than Ahrefs, and some usability issues that Ahrefs does not have.

If you are looking for a simple and affordable SEO tool that focuses on backlink analysis and metrics, then Majestic is a great choice. Majestic has one of the largest and most updated backlink databases in the industry. It also has some unique features that Ahrefs and Semrush lack , such as Link Context and Topical Trust Flow.

Majestic is also very limited in its scope. It does not offer any other SEO features besides backlink analysis. It also has less accurate and relevant data than Ahrefs and Semrush, less integration with third-party data sources than Ahrefs and Semrush, and no mobile app or browser extension.

If you are looking for a value software-based tool that offers a desktop solution for SEO professionals and agencies, then SEO PowerSuite is a great choice. SEO PowerSuite has a comprehensive feature set that covers all the essential aspects of SEO. It also has some unique features that Ahrefs and Semrush lack , such as one-time payment option and unlimited data and projects.

SEO PowerSuite is also very complex and difficult to use. It requires installation and updates, has a steep learning curve, and consumes more CPU and memory resources than Ahrefs and Semrush. It also has less reliable data than Ahrefs and Semrush, less integration with third-party data sources than Ahrefs and Semrush, and no mobile app or browser extension.

If you are looking for a content marketing tool that helps you discover, research, and analyze content and influencers, then BuzzSumo is a great choice. BuzzSumo has a large and updated database of content and social media engagement. It also has some unique features that Ahrefs and Semrush lack , such as influencer outreach and digital PR marketing.

BuzzSumo is also very limited in its scope. It does not offer any other SEO features besides content analysis. It also has less accurate and relevant data than Ahrefs and Semrush, less integration with third-party data sources than Ahrefs and Semrush, and no mobile app or browser extension.

If you are looking for a rank tracking tool that helps you monitor and improve your organic rankings across various search engines, devices, and locations, then Advanced Web Ranking is a great choice. Advanced Web Ranking has one of the most accurate and reliable rank tracking data in the industry. It also has some unique features that Ahrefs and Semrush lack , such as keyword research and competitor analysis.

Advanced Web Ranking is also very limited in its scope. It does not offer any other SEO features besides rank tracking. It also has less integration with third-party data sources than Ahrefs and Semrush.

The best SEO tool for you depends on your specific needs , budget , and preferences . You may want to try out each tool for yourself before making a final decision. All six tools offer free trials or limited versions that you can use to test their features and performance.

We hope this comparison was helpful for you to choose the best SEO tool for your business. If you have any questions or feedback , feel free to leave a comment below. We would love to hear from you!